Changing the game for European basketball
A multi-site digital transformation programme captivating fans through a personalised, comparative and fully immersive view of the competition
A supercharged digital fan experience for Euroleague embodying the spirit of the greatest basketball in Europe
Euroleague approached us with the ambition of building a unique digital identity - focused on lifestyle, competition and driving commercial return for the organisation.
A sleek new design encompasses basketball’s energetic character across four elite competition sites, uniting a global fan base and opening the door to new sponsor opportunities.
increase in traffic YOY (April '23 vs April '22)
increase in organic users during Euroleague Final Four Week ('23 vs '22)
Putting the ball firmly into the fans’ court
Fan-engagement is supercharged through a bespoke 'My Arena' personalisation tool, offering fans team customisation of round-by-round content as part of a free membership. Supporters are brought even closer to the action with Euroleague TV, coupled with head-to-head statistics to create a hyper-immersive second screen experience.
Commercially focused initiatives
Euroleague's marketing team control an estate of featured and integrated ad units to drive promo components/modules into the sites for club sponsors. Sponsors can own specific site areas, such as 'Player of the Game' and pre-roll ads, facilitating geo-targeting and personalisation for maximum return.
Laying-up for future success
The websites are built on a contemporary MACH architecture, designed for speed, agility and omni-channel delivery. Users are identified via single-sign on and a unique content feed is generated seamlessly based on personalisation rules set up in the CMS. Euroleague’s headless solution means content only needs developing once to be displayed across all channels, adding to its longevity and futureproofing new integration requirements.
Evan Planchon
Head of Digital EuroLeague Basketball
