Engaging the electric generation
Creating electric fan experiences that bring supporters closer to motor sport's race action while growing the sport's global fanbase
Client
Formula E
Services
Strategy, Experience Design, Sitecore Build
Sector
Sport
Putting the digital experience firmly in the driving seat
Objective
Formula E’s ambition was centred around elevating its digital presence to expand its fanbase and foster a deeper understanding of cutting-edge electric motor sport amongst a diverse audience.
Approach
We have delivered a seamless fan experience across Formula E’s website and native apps, increasing engagement, facilitating accessibility and nurturing a new generation of Formula E enthusiasts.
Driving fully optimised fan engagement
We’ve enhanced the fan experience across Formula E’s site, ensuring that fans have access to the most relevant content in real-time. From live event profiles to dynamic content and the exclusive Fan Boost functionality, we’ve worked to immerse fans in the sport they love through a fully-optimised online experience.
Outputs
Product strategy
Data strategy
UX / UI design
Development
Technology
Sitecore
Salesforce
AWS
Brightcove
