Digital assurance for a leading UK insurance broker
Growing Marsh Commercial’s digital capability by enhancing lead generation and meeting all customer needs with agility
Consolidating six websites into one Sitecore instance
Marsh Commercial’s aim was initially focused on creating a singular, scalable digital estate. Since then, they’ve concentrated on enhancing customer relationships and increasing conversion with a leading digital experience that is optimised through an iterative Experimentation programme.
We have consolidated six customer facing websites into one Sitecore instance and successfully launched four new Marsh Commercial sites. The websites are now controlled by a single strategic platform approach and a scalable component library that works across all sites, enabling Marsh Commercial to deliver a consistent digital experience.
Creating a culture of experimentation
We provided the Marsh digital team with a data informed and commercially focused test and learn programme to transform conversion rates. We ran a programme of experiments using Sitecore and Google Optimise, managing a backlog of hypotheses and deploying winning tests to the live environment. This project has driven huge improvements in conversion rate and significantly increased Marsh Commercial's annual revenue.
Dani Elliot-Booth
Head of Digital and Studio Marsh Commercial
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