A flagship digital home for the world’s most renowned design and engineering firm
UNRVLD is working with Arup to deliver optimised digital experiences for clients and prospective employees alike.
A platform to bring Arup to the world
Arup has a world-renowned heritage of transforming the most ambitious visions into built environments and infrastructure projects. A new global strategy for the business focuses on Arup's global expertise to solve the most important challenges facing communities, businesses and governments. Having identified the use of digital as key for achieving this vision and communicating its new positioning, Arup engaged UNRVLD to bring it to life.
The three key aims of a new website were to create a flagship digital home reflecting Arup's new strategy and positioning, engage potential customers to deliver leads and to attract the next generation of engineers to work for the business.
Working with Arup's teams and stakeholders across the world we developed a new digital platform powered by Optimizely. This distilled the firm's vast expertise into clear propositions built around its strategic areas of focus, demonstrating how Arup could deliver impact and value against the most critical challenges facing its customers.
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Global scale, personal relevance
With 94 offices worldwide Arup has a diverse customer base and a need to produce a huge volume of content globally to engage them. We developed a new framework to bring consistency across all content types, with defined structures to guide creators in how to deliver key messaging. New workflows and permissions were established to manage output with on-site personalisation to ensure the right information was served to each target audience.
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Complex ideas, simply executed
Arup needed to be able to communicate complex ideas, challenges and solutions to its customers. The experience we designed helped to break this down into shorter, more consumable pieces of information, whilst providing users with the ability to deep dive into more detail or technical depth at any point. This created narratives that were easier to scan and focused on conveying the wider impact that Arup delivers across the globe.
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An experience aligned to the future business vision
All journeys on site are focused on guiding customers through to the most relevant areas, allowing them to find details or explore content, while driving them towards conversion.
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Dr Erin Gill
Global Marketing Director, Arup
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