Guiding a global digital strategy for a divested pharma company
Following Citeline's divestiture from Informa, we’re delivering a global digital transformation programme to support its rebrand to an independent entity under new parent company, Norstella
Making R&D intelligence online more accessible for the pharmaceutical industry
Citeline wanted to reimagine the user experience for a range of audience types, creating stronger customer relationships and maximising website efficacy by increasing the number of form submissions.
Through meticulous design, expert integration and the seamless migration of content, we’re helping Citeline redefine its digital ecosystem, fortify its independence, and drive 20% YoY growth.
A digital facelift and large-scale content migration
An updated styleguide and design system ensures a seamless blend of Citeline's bold new brand identity into Norstella group's framework. With a huge amount of content to migrate over, we’ve used intuitive search and a colour palette management system to spotlight pharmaceutical offerings and empower users to filter content easily.
Conquering complex legacy integrations for data capture
Enhancements to data capture include content reveals to encourage users to register details for marketing purposes. While a complex integration with Informa's legacy Oracle Eloqua and Citeline's Salesforce solution facilitates a seamless data transfer via a new Eloqua solution, uniting the ecosystem.
Chris Sadler
Senior Director, Commercialisation & Innovation
