Delivering a liberating holiday planning experience
Raising Parkdean Resorts’ profile with an industry-leading customer experience designed to ensure that all vacations get off to the right start
Client
Parkdean Resorts
Services
Strategy, Experience Design, Sitecore
Sector
Travel & Transport
Converting website engagement into exceptional holiday stays
Objective
Parkdean Resorts’ ambition was to leverage the full value of its Sitecore DXP to dominate the UK holiday market, informed by a better understanding of user needs and a customer-focused digital strategy.
Approach
We have taken Parkdean Resorts on an exciting journey, focused on developing, refining and optimising each stage in the purchase journey to ensure a more seamless and engaging customer experience.
Customer-focused strategy
We conducted a heuristic review of the site to identify points of friction, devising a strategy to optimise the buying journeys and maximise conversion. From there, we designed a leading user experience for Holiday Sales and Holiday Home Sales, improving brand perception with a renewed focus on browse by destination/experience.
Outputs
Customer Research
CX & Technology Strategy
Sitecore Build and Integration
Experience Design
Technology
Sitecore 10
Docker
Kubernetes
