Delivering a liberating holiday planning experience
Raising Parkdean Resorts’ profile with an industry-leading customer experience designed to ensure that all vacations get off to the right start
Converting website engagement into exceptional holiday stays
Parkdean Resorts’ ambition was to leverage the full value of its Sitecore DXP to dominate the UK holiday market, informed by a better understanding of user needs and a customer-focused digital strategy.
We have taken Parkdean Resorts on an exciting journey, focused on developing, refining and optimising each stage in the purchase journey to ensure a more seamless and engaging customer experience.
Customer-focused strategy
We conducted a heuristic review of the site to identify points of friction, devising a strategy to optimise the buying journeys and maximise conversion. From there, we designed a leading user experience for Holiday Sales and Holiday Home Sales, improving brand perception with a renewed focus on browse by destination/experience.
