Driving direct sales with a D2C retail channel for Smeg

An owned retail channel designed to deliver a custom brand experience that leverages Smeg’s unique brand equity

Client
Smeg
Services
Design, eCommerce, Optimizely Build
Sector
Retail

A user experience fit for the luxury-seeking customer

We’re working to improve the UX across the site, growing first party data and increasing conversion rates to build a quality shopping experience that matches Smeg’s unique product portfolio.

“ UNRVLD is the perfect choice for a digital partner. Not only do their experts have a breadth of knowledge across the Optimizely technology suite, but also a flare for design and a deep understanding of how to engage with consumers online. ”

Steve Broodryk

Head of Ecommerce Smeg UK

Outputs

eCommerce Store design and build
Experience design
SEO strategy
Managed service

Technology

Optimizely Commerce
Optimizely CMS