Award winning digital platform for golf's most iconic major championship
Partnering the R&A to create a reimagined mobile first experience for fans and a powerful marketing tool for the brand
Delivering The Open into the 21st century
The R&A had a clear ambition – to define a digital transformation strategy that would help them re-engage existing fans and capture new ones, ultimately pushing The Open to the forefront as one of the world's leading sporting events.
Through the introduction of a new website, we integrated the story of qualification, ticketing and hospitality sales, sale of merchandise and the live event itself to create a single connected experience.
Increase in revenue through the site
Increase in average session duration
New sign-ups to One Club Membership Platform
A fan first experience
With upwards of 100m people from around the world engaging with The Open across the calendar year, the digital presence has never been a more important brand touch point for wider fan interest, giving them the best experience of The Open, whether they are attending the Championship or following it online.
A Live tool to follow all the action
The live championship mode enables millions of fans to engage in real time; with live scoring, a new, always-on video hub, player tracking and dynamic data feeds.
Enhanced media experience
We’ve also created an enhanced media experience, player profiles and a multi-event approach, including latest stories and action; powered by an award-winning Sitecore solution.
The Open TV
The Open TV allowed users access to multiple live on course video channels configured for individual TV rights across global markets, as well as being able to explore hundreds of highlight clips from the Championship and beyond.
Kevin Bain
Head of Digital Infrastructure The R&A
