London: Unleashing the Power of Content-Driven Commerce

We recently hosted this live breakfast event in the heart of London’s Soho, to hear our lead strategists discuss ways to use content to empower commerce.

25 Jan, 2024

Brands like LIV Golf, Chilly’s and Rapha in the UK, and IKEA in Sweden, are using composable content platforms to move fast in their space, quickly launching personalised, compelling and consistent experiences which truly drive business results across a variety of channels. By switching to composable, they have been able to measure ROI not only in terms of Return on Investment, but as Rate of Innovation.

The very best and most modern ecommerce experiences perfectly blend frictionless omnichannel buying journeys, with rich and personalised content experiences. Together, they elevate the brand and engage the customer, driving revenue and total customer lifetime value.

We showed our guest brands how we design highly-crafted digital experiences that optimise  content and how we adopt the latest composable and headless platforms, experimentation and generative AI to:

• Expand reach
• Build loyalty
• Improve conversions
• Increase ROI
• Reduce operational costs

We shared UNRVLD’s approach to building composable solutions and improve the value of content to drive higher conversions for your business.

This event was supported by Contentful the leading headless CMS.

As Contentful Gold partners, together we help many organisations rethink their approach to content management and delivery across their digital ecosystem, with a Contentful-centred composable architecture and a range of ecommerce partners selected for their alignment to your strategy, from Elastic Path to Commerce Layer to Shopify+.