Women in Digital: Shaping DTC Strategies for Success

Join us for this Women in Digital Spotlight Series, an exclusive invite-only event championing the women driving digital commerce propositions for leading global organisations.

This event is designed to bring together influential female leaders from selected industries to share insights, learnings, and experiences that are shaping the future of digital commerce.

Agenda

• 14:00
  ‍Arrival and networking‍
• 14:30
  ‍End to end digital transformation - from Digital through to Delivery:

Part one: Before the Buy Button

A talk from Cara Smith, Product Owner at Diageo, on creating customer-centric solutions that generate engagement and buying behaviour.

Part two: Behind the Buy Button

Cerie Paton, Head of Business Systems at Smeg, dives in on the secrets to leveraging technology and AI to automate processes that will grow your business, not your headcount.

• ‍15:30
  ‍‍‍‍Networking Break‍
• ‍15:45‍
  Mastering Personalisation and AI: Turning Customers into Fans to increase Lifetime Value:

Insight from Berni Hawkins, CGO, The Fragrance Shop.

• 16:10
  ‍Maximise your Experimentation Success:

Keynote from Polly Walton, UNRVLD Head of Experience Optimisation. Discover how you can get the best from your experimentation software, using examples from our work with Global Headwear brand New Era Cap.

• 16:30
  Panel Q&A
• ‍17:00
  Networking and drinks

‍Who should attend

‍This event is ideal for women in leadership roles, digital strategists, marketing professionals, e-commerce managers, and anyone involved in shaping the digital direction of their company. Whether you’re an experienced executive or an emerging leader, this event offers valuable insights and connections to help you excel in the digital space.

This event is for enterprise brands only, vendors need not apply.