Women in Digital: Shaping DTC Strategies for Success

The Women in Digital Spotlight Series, is exclusive invite-only event championing the women driving digital commerce propositions for leading global organisations.

This event was designed to bring together influential female leaders from selected industries to share insights, learnings, and experiences that are shaping the future of digital commerce.

Agenda

• 14:00
  ‍Arrival and networking‍
• 14:30
  ‍End to end digital transformation - from Digital through to Delivery:

Part one: Before the Buy Button

A talk from Cara Smith, Product Owner at Diageo, on creating customer-centric solutions that generate engagement and buying behaviour.

Part two: Behind the Buy Button

Cerie Paton, Head of Business Systems at Smeg, dives in on the secrets to leveraging technology and AI to automate processes that will grow your business, not your headcount.

• ‍15:30
  ‍‍‍‍Networking Break

• ‍15:45‍
  ‍Outsmart the Odds: The Power of Experiment-Driven Development:

Keynote from Polly Walton, UNRVLD Head of Experience Optimisation. Discover how you can get the best from your experimentation software, using examples from our work with Global Headwear brand New Era Cap.

• 16:10
  Panel Q&A
• ‍16:30
  Networking and drinks

‍Who attended

‍We welcomed women from brands including Estee Lauder, Lego, Red Bull, Diageo, LVMH, Expedia, Louis Vuitton, Savills and M&G Investments. Job titles included Ecommerce Director, Product Owner, Global Brand Manager, Global Marketing Head and more.

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