UNRVLD and PTSB – An “altogether more human” digital transformation

PTSB, one of Ireland’s most iconic banking brands, has partnered with UNRVLD to execute its ongoing programme of modernisation and digital transformation.

A transformation strategy with a difference.

Consumers now demand that financial institutions support their banking needs through digital and mobile enabled channels. As one of Ireland’s oldest, largest and most iconic financial institutions, with a network of almost 100 branches across Ireland, PTSB is uniquely positioned to complement a modern digital banking platform with a personal touch which is “altogether more human”.

Over the last 10 years, PTSB has partnered with UNRVLD to deliver the optimal mix of digital self-service enablement and local, community banking.

In 2023, PTSB undertook the largest corporate rebrand of the year in Ireland and partnered with UNRVLD to translate that new brand into its new website which offers the personalised digital experience and expansive self-service capabilities customers demand.

Underpinned by market leading digital experience and content management platform, Optimizely, the new PTSB website also offers the banks digital teams the capability to more efficiently manage its online presence, whilst adopting modern experience optimisation and digital collaboration techniques.

Says Thomas O’Brien, PTSB’s Digital Manager

‘We are trying to put the human back in the banking relations, this the right time to update and modernise our image and what we mean to our customers.’

Says Steven Cassin, UNRVLD’s Chief Strategy Officer

‘In the past 10 years we have taken PTSB on a digital maturity journey that we are very proud of. UNRVLD’s objective is to help great organisations achieve outstanding digital outcomes. We like to bring together experience, technology and digital operations to focus on those outcomes - That’s what has worked so well with PTSB’.

Watch the Case Study here