UNRVLD is thrilled to announce the victory at the Experimentation Elite Awards 2024 and further success in the BIMA 100.
We have won an Elite award for our Biffa experimentation programme. Competing as a finalist in three categories, we proudly secured the best SaaS & B2B Award for our Biffa Experimentation Programme. We worked with Biffa on the optimisation of their bespoke nine-step Ecommerce Journey with the aim of optimising user experience and reducing bounce rate. Over the course of 12 months, our experimentation programme has unlocked over £1.4m additional yearly revenue. The experiment that was entered into the awards led to a remarkable 19.47% uplift in transaction completion conversion rate (estimated 801 extra completed transactions per year), equating to an estimated £745k in annual revenue.
The experimentation programme was led by Polly Walton, UNRVLD’s Head of Experience Optimisation, who was also a finalist in the Rising Star category. These outstanding experiments were run using Sitecore's with its incredible server-side A/B testing capabilities. The awards were judged by a panel of nine of the most renowned and independent leaders in the experimentation space.
Why should my business adopt a culture of experimentation?
Adopting experimentation is essential for maintaining a competitive edge and fostering agility and adaptability. This culture promotes data-informed decision-making, leading to more successful outcomes and continuous improvement. Additionally, it allows for risk management of your web development investment, testing ideas on a small scale before full implementation. Overall, fostering such a culture is easier said than done, but it is crucial for growth in your business.
UNRVLD selected in BIMA 2024 top 100
UNRVLD’s success continues with the selection of Rick Madigan (Lead Strategist at UNRVLD) in the BIMA 2024 Top 100. This prestigious award recognises individuals who are at the forefront of the industry, making a significant impact and shaping the future of Britain’s Digital Landscape.
Rick’s innovative strategies and dedicate have set a high standard within the digital community and his recognition is a testament to his outstanding contributions. His expertise and vision continues to drive our mission forward moving the needle in the world of digital. As we celebrate Rich’s achievements, we remain committed to pushing boundaries and setting new benchmarks in the industry.
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