Download our 2024 Trends Report to read more UNRVLD predictions for the year ahead.

Delivering exceptional customer experiences depends heavily on your business achieving the perfect balance of user experience and marketing technology. The recent emergence of composable architectures has presented the vision of a promised land, with the delivery of exceptional digital experiences, powered by a collection of marketing technologies working together, such as content management, digital asset management and customer data platforms. 



It's certain that there's never been a greater need for every part of your organisation to run as efficiently as possible. Your digital footprint is no exception. Gartner predicts that organisations that have adopted a composable infrastructure in 2024 will outpace the competition by 80% when faced with ongoing digital transformation (source: bigcommerce).

Wasting time and resource to make legacy systems work together will therefore increasingly come under the spotlight in the year ahead. If you don’t address shortcomings, you’re in danger of facing financial repercussions and the loss of competitive advantage. In parallel, Gartner also predicts an enormous leap in composable infrastructure market penetration, of 20-50% of its target audience in 2024 (source: insidehspc).

Reviewing your digital platform strategy

We have inevitably both witnessed organisations who have rushed towards this new architectural model and others who have expressed greater caution and held fast to traditional monolithic platforms, fearing the enormity of the change challenge it has presented. To date, reports from McKinsey and others have painted a mixed picture of successes either way, citing some organisations as justified in their decision to move or stay, with another middle ground of organisations regretting their haste or hesitance.

The reality, as we have clearly seen from industry reports and our own experience, is that ‘going composable’ is not a simple choice. Nevertheless, it has become a business-critical challenge for you to address in 2024. Your approach to composable is more than a technical decision. It ties directly into the concept of Total Experience (TX) and depends on you addressing a number of interdependencies:

• the experience you are looking to deliver
• the channels on which you engage with users
• the digital resource you have available
• the capability and maturity of that resource
• the scale of the experience you need to deliver
• the budgets you have available

Underpinning all of these are the  associated digital investments required to deliver a TX. In 2024 it will become increasingly important that you find the delicate balance between meeting the needs of the now and those of the future. This will require a move away from investing in a “best of breed” or “one source to rule them all” approach and adopting a “best of need” composable mentality.

Adopt best of need technologies to deliver seamless digital experiences that adapt over time

Flexibility is key. To be successful, you should constantly be moving towards a desired technology future state, adopting “best of need” technology to replace or extend systems safely, whilst maintaining continuous momentum with any legacy architectures as you proceed. Gartner believes that by 2024, 70% of large and medium-sized enterprises will have composability as a key criteria for new application planning.

Aligning digital architectures to achieve the best outcomes in 2024

Establishing the technical vision and mapping out the path towards composability is not easy. Aside from technical and strategic expertise, it requires knowledge of the broader landscape, understanding how technologies and architectures align with different business models and goals. It can feel overwhelming, and many don’t know where to start.

UNRVLD has the frameworks and strategic approaches required to support you in benchmarking your maturity and making these tough decisions, giving you confidence in the route forward. 



Download our 2024 Trends Report to read more UNRVLD predictions for the year ahead.