In 2024 we’ll witness the continued splintering of digital experiences across multiple channels. Your employees and customers will demand consistent, connected and exceptional experiences, wherever they are and whenever they want them. The big bang project of yesteryear is no more. Iterative programmes are now the norm. To respond effectively to these challenges, you’ll need to be putting wider strategic wrappers around all pillars of your business.  

This year it will become increasingly urgent for your organisation to build modular systems that provide greater agility as you respond to a culture of constant change and ever-growing expectations. Delivering value will require agility. It will be imperative for you to modify your roadmap as new opportunities and technologies are presented, nowhere more notably than with the explosion of AI.

The 5 key trends included in this report are:

• Creating a Total Experience Strategy
• Embracing Composability
• Placing Commerce Everywhere
• Adopting Experimentation
• Embedding Operational AI

Download the report now to ensure your roadmap addresses your critical business drivers for the year ahead.