Delivering 60% annual revenue growth for the world's most iconic headwear brand
Building a D2C retail channel across EMEA regions to drive growth and customer loyalty
A D2C retail channel supercharged through experimentation
The goal was clear: New Era Cap aimed to expand its EMEA market share, draw in a broader customer base and craft a personalised online journey. This needed both to boost conversions and enhance operational efficiency on the back end.
Through a process of data-driven continuous improvement, we’ve developed a best-in-class D2C retail experience for New Era Cap that is delivering substantial ecommerce performance YOY through a rich branded experience.
Growth in revenue over a two year period
Increase in EU organic traffic
A revolution in small steps
The power of iterative change is perfectly illustrated by New Era Cap’s D2C experience. From the outset, they committed to a programme of continuous improvements, applied to every aspect of the personalised online retail experience.
A native experience, everywhere
New Era Cap's apparel is loved by cool people everywhere – and thanks to Markets within the Optimizely Commerce Cloud, every customer gets a localised experience, regardless of where they live.
Since 80% of their web traffic is mobile, New Era Cap wisely adopted a mobile first strategy to ensure their platform is doing exactly what it’s supposed to – making conversions effortless for customers from Doha to the Dordogne, and everywhere in between.
Leading with first-party data
With one eye firmly on the future, UNRVLD exploited the versatility of Optimizely’s Content Cloud to create the New Era Cap Fan Club – an email newsletter database backed by a robust customer engagement strategy that achieved 3,000 new sign-ups per week post-launch.
As well as creating a valuable customer touchpoint, the fan club feeds into powerful new systems for first-party customer data acquisition, putting New Era Cap ahead of the game and leaving them perfectly poised for experimentation.
Lorenz Gan
Chief Digital Officer New Era Cap Company
