Bringing Crystal Palace FC to the people

A digital transformation programme for Crystal Palace FC focused on speed, simplicity and personalised digital experiences

Client
Crystal Palace FC
Services
Strategy, Experience Design, Build
Sector
Sport
Crystal Palace FC digital transformation programme home page

Celebrating a rich history and bold identity on a digital platform that connects fans like never before

The game plan

Crystal Palace FC had an ambitious transformation agenda – centred around enriching the club’s digital brand and owned platform to expand, engage and capitalise on its digital fan base. The club needed a new data infrastructure to enable deep personalisation for each fan across all platforms.

How we’re executing it

We’re capturing Palace’s contemporary brand personality and strong heritage within a slick new website and app. Together we’re commercialising the direct-to-fan relationship with a suite of new products, services and campaigns that are connecting Palace’s loyal fans around the world.

Outcomes
40%

increase in revenue from memberships

78%

increase in web sessions

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Creating a direct-to-fan relationship

Exclusive content is accessible via registration and/or paid-for memberships, all neatly tied together through a single sign-on, providing a single view of the fan. Fans are served relevant content and advertising based on membership status, content preferences and habits.

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A digital match day destination

Supporters’ matchday experience is enriched through a new and improved Match Centre with live text updates. These are supplemented by live video/audio broadcasts, where rights permit, as well as stats, polls and thoughtfully crafted player profile pages.

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“ Thanks to the UNRVLD team for their continued efforts to improve our site. From day one of this project, all our attention has been focused on enhancing our supporters’ experience – and we've delivered significant growth across every core metric. ”

James Woodroof

Chief Marketing and Communications Officer Crystal Palace Football Club

Outputs

Fan engagement strategy
Main club website
Palace TV OTT platform
Retail, Ticketing & Fantasy integration

Technology

inCrowd Bridge Customer Data and Experience Platform
StreamAMG Cloud Matrix
JAMstack architecture
Opta sports data integration
Vercel hosting utilising Edge Network CDN