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News
Dec 22, 2021

Quarterly roundup by Dan Berry, UNRVLD CEO

2
minute read
As this turbulent year draws to a close, it feels like the right time to reflect on some of our key insights from 2021 and to introduce trending themes for 2022.

Our family at UNRVLD has in no other year worked so hard and so focused on helping our clients address their challenges and achieve their goals. It has been a critical year for organisations to stabilise, pivot, transform, and innovate. And we’re proud to be supporting our clients on that journey. 

The trends and opportunities we’re seeing in digital need no hyperbole, and I’m proud that our people have been leading the conversation. 

1: Shift to composable

The tectonic shift to composable of the leading DXPs has led to a maturing of the conversation between agency, tech vendor and client, really helping organisations looking to implement a best-of-breed solution across their entire digital estate. And we’ve helped our clients understand that shift by engaging those DXPs in conversation:

Fireside chat with Nick Malone @ Sitecore

In conversation with Joey Moore @ Optimizely

In conversation with Benjamin Franklin @ Kentico Xperience 

2: Changing buying behaviours

We’ve helped businesses understand how buying behaviour shifts are agitating transformation for sectors such as Real Estate. And how global pressures (almost got away without mentioning it…) can positively accelerate change for traditionally slower moving organisations in Higher Education.  

3: Sustainable transformation

Finally, and most self-reflectingly, customers want to be known and understood by a company that aligns with the causes that they care about. Our people and our culture is UNRVLD. We wouldn’t be doing all the great work I see across our client base without our people.  

We’re doing better to be the business clients are excited to work with and that the best minds want to work for. We’re on the road to B-Corp status and sustainability is at the forefront of the transformation strategies for some of our biggest clients. 

4: Looking to the future

Please join us for our first Virtual Roundtable of the new year on 20 January to discuss the rise of headless technologies and where traditional DXPs fit in this evolving space. Sign up here and receive a complimentary hamper to enjoy during the session.

Download trends report